Pinheirinho

This campaign was conceived as both a brand film and an immersive introduction to a major new property development. I developed the creative from the ground up, shaping the concept through detailed moodboards and creative direction for CGI sequences to showcase the project’s architectural and lifestyle offering.

As director, I led the production on location in Portugal through shoot and post, overseeing the edit, sound design and colour grading. The result was a visually driven campaign balancing cinematic storytelling with a strong sense of place and atmosphere.

Client: Pinheirinho
Agency: VMI
Creative Director: Ivo Minov
Director / Editor / Colour Grade / Sound Design: Ivo Minov
DOP: Joan Martorell Alier
Producer: Jeh Juganaikloo, Emily Alsop
Cast: Ines Matos, Maria Marques, Simao Laranjiha, Jorge Figueira, Irene Castañeda, Tiago Carreira
Sound mastering: George Williams
Set Photographer: Ivan Stamato
CGI: Jose Pedro