Diriyah Gate

This branded image campaign aimed to foreshadow and showcase the complete cultural and architectural reimagining of the historic Diriyah district in Riyadh. As an associate creative director, I worked intensively on the concept phase - treatment, storyboard, animatic, script and music - as well as creatively incorporating immersive 3D visuals into an emotionally resonant story.

In the production phase, taking over as director, I combined live action, green-screen plates, photo-realistic 3D animation, 3D motion graphics, and a slate of compositing techniques to deliver on a film brief that required a final piece with a keen cinematic sensibility. All achieved in close collaboration with multiple international post-production teams working to a common vision.

Client: Diriyah
Agency: Squint/Opera
Creative Director: Ollie Alsop
Associate Creative: Ivo Minov
Director: Ivo Minov
DOP: Gareth Ward
Producer: Alex Clunie
CGI: Vishal Patel, Camille Lymer
Music & SXF: Coda&Coda